Amazon Buys Goodreads, A Possible Step Toward Getting More Social
What Might Change As A Result Of The Deal
Right now, the Goodreads site makes it relatively easy for users to download or purchase books from Amazon, Barnes & Noble and other sites. It's sort of hard to imagine that Amazon will continue to allow links to non-Amazon stores going forward. Likewise, it's entirely possible that Amazon might begin, let's say, encouraging Goodreads members to sign in using Amazon IDs.
Similarly, it remains unclear whether Amazon will leave the Goodreads site itself largely untouched, or whether Amazon plans over time to assimilate -- OK, "integrate" -- it more closely with its main e-commerce site. We do know that Goodreads will continue to maintain its headquarters in San Francisco, which suggests that -- as with Amazon's Zappos acquisition -- the retailer intends to keep Goodreads as an independent entity.
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