Splog by Sploggers

Tempted by blogs, spam becomes 'splog' from CNET

"The attacker, or splogger, used automated tools to manipulate the Blogger-BlogSpot service and create thousands of fake blogs loaded with links to specific Web sites (home mortgage, poker and tobacco sites among them). The move was designed to doctor search results and boost traffic to those sites by fooling the search-engine spiders that crawl the Web looking for commonly linked-to destinations.
The counterfeit blogs also triggered thousands of RSS--Really Simple Syndication--feeds and e-mail notifications, swamping RSS readers and in-boxes.
"