Using online game to do research.

'Virtual' Virus Sheds Light on Real-World Behavior from npr.org

"A recent outbreak of a "plague" in a popular online game has scientists considering how the virtual world may provide clues to what people would do in real-world pandemics. In the role-playing game World of Warcraft, a "corrupted blood" spell killed characters and affected players in unexpected ways."

This is really really intresting point made in this program. But another step closer to living in the virtual world.